Last updated: August 2026

Privacy policy

The short version: we collect as little as possible, we don't sell anything about you, and your habits are your business.

Habits with Lui is made by Aline Schneider Viana, based in Oslo, Norway — so wherever this page says "we", that's who it means.

This website

habitswithlui.com is a static website. We do not use advertising, analytics cookies, or tracking pixels.

If you join the waitlist, we store the email address you submit and use it for two things only: telling you when the app launches and, if you'd like one, an invitation to the beta. Submissions are processed by MailerLite, the email service we use to store the list and send those messages — no other third parties receive your address. We keep it on the basis of your consent, which you can withdraw at any time by using the unsubscribe link in any message or by emailing hello@habitswithlui.com, and once the app has launched and the list has done its job, we'll delete it ourselves.

The app (when it launches)

Habits with Lui has no accounts and no sign-in. There is nothing to register for, so we never hold a username, a password, or a profile of you. The app contains no advertising and no third-party analytics or tracking SDKs.

It is designed so that your habits, TO-DOs, moods, and notes stay on your device or in your personal iCloud storage. If you enable iCloud sync, your data lives in your own iCloud account under Apple's terms — we can't read it, and we couldn't peek even if we were curious.

We do not sell your personal data, and we don't share it with anyone except the service providers named on this page.

Purchases — including Lui Plus subscriptions and reward worlds — are processed by Apple through the App Store; we never see your payment details.

A complete, final version of this section will be published here before the app is released, and the in-app privacy details will always match Apple's App Store privacy labels.

Cycle tracking, moods, and gratitude

Some of what you can keep track of in Lui is more personal than a habit: the days you log in cycle tracking, the mood you pick each day, and anything you write on your gratitude pages. Under European law, cycle data counts as health data and carries extra protection. We treat your moods and your written notes with the same care.

This information is created on your device and stays there. If you turn on iCloud sync, it syncs through your own iCloud account under Apple's terms — the same way Notes or Photos do. It never passes through a server of ours, because we don't have one. We never receive it, we cannot read it, and it is never used for analytics, advertising, or anything else. There is no version of Lui in which your cycle data is a product.

If you'd rather it never left the phone at all, you can turn iCloud sync off in iOS Settings and Lui will keep everything locally.

Artists and reward worlds

When you buy a reward world made by an independent artist, the artist receives their share through the App Store — and nothing else. Artists never receive your email address, your habits, or any other information about you. They make the artwork; we never send them your data.

The beta (TestFlight)

If you try the app early through Apple's TestFlight, Apple may share crash logs with us and — only when you choose to send them — your written feedback and screenshots, along with basic device information like the model and iOS version, but not your name or email. TestFlight itself is run by Apple under Apple's own terms and privacy policy.

Children

Lui isn't directed at children under 13, and we don't knowingly collect personal data from them. If you believe a child has joined the waitlist, email us and we'll delete the address.

Your rights

Everything you track in Lui can be exported from inside the app, under Settings → Data, so you can keep your own copy or take it elsewhere without asking us for anything. Deleting the app removes the data from your device, and deleting it from iCloud removes the synced copy.

Depending on where you live (including under the GDPR), you may have the right to access, correct, or delete personal data we hold about you. Since the only personal data we hold is a waitlist email address, the simplest path is to email us and we'll handle it promptly. You also have the right to complain to a data protection authority — in Norway, that's Datatilsynet — though we'd love the chance to fix things first.

Changes to this policy

If we ever change how any of this works — for example, if we start collecting anonymous, aggregated statistics about which features people use — we'll update this page and the date at the top before that change ships. The commitments in the cycle tracking section above are not ones we intend to revisit: that data stays yours.

Contact

Questions about privacy: hello@habitswithlui.com